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D&AD New Blood 2017
D&AD New Blood 2017 Winning Entry,
Crowne Plaza Brief - Wooden Pencil.
As one of the world’s leading hotels, Crowne Plaza does a lot of things well, however from our research and surveys, we found out that most young professionals have never heard of or stayed at Crowne Plaza.
We have delivered an identity to transform Crowne Plaza into a brand that is more flexible, unique and fun. Also, we have designed a whole guest experience by creating new services which the hotel may offer. They are represented by five colours used in the brand identity. The outcome is more appealing to the next generation of business travellers.
Design: Adrianna Bilas & Vivian Vong
Motion: Adrianna Bilas
Voiceover: Laura Button