The Truth Behind
Food Advertising

Nothing looks as good in real life as in advertising, and you’d be surprised to know how misleading food in the media can be! Seeing, they say, is believing. One needs to be extra cautious in today’s age of relentless advertising. Appearance is everything and that apparently holds true for food as well. The prettier, the better.

Have you ever wondered why that cereal looks so different from the one they show in ads? Well, the answer is simple; it’s photography. And a bag full of intelligent tricks. 

This project explores the power of something we don't usually think about: food photography.