Apidae is a small independent Polish honey brand selling high-quality honeybee products. Everything they offer is natural, made from real honey - straight from the hive.
The design emphasises Apidae’s pursuit of perfection in the craft of honey making. The brief asked for an aesthetic that would evoke a natural and organic feel - all whilst appealing to the modern consumer looking for a premium product.
The use of refined colours connects to the sophisticated part of the honey market, while the selection of scratched textures, honey splashes and organic fonts keeps the brand in the realms of raw and authentic art of beekeeping. In the sea of non-specific yellow honey jars, Apidae stands out as a premium, strong, authentic brand, sharing its love for honey.
Design & Motion: Adrianna Bilas